Esther Macharia

Aspire Kenya

Esther is a business consultant and trainer with over 20 years of experience servingMSME businesses while working in notable financial institutions in Kenya. She is innovative, dynamic, and highly energetic, with a proven ability to identify and capitalize on business opportunities. She has previously achieved breakthroughs in mentoring businesses at start-up and growth stages. In addition, Esther has been engaged in training and consulting assignments by developmental bodies like World Bank through International Finance Corporation, NGOs like ACDI VOCA and Africa Enterprise Challenge Fund, and financial institutions like Cooperative bank in Kenya.

Esther is an IFC-LPI TPMA trainer and assessor, an IFC master trainer, and an ILO-certified trainer in the “Start and Improve Your Business” (SIYB) program. She is the CEO of G-Tri Company Limited, a business consulting and training company. Esther holds a Bachelor of Commerce degree specializing in Marketing from the University of Nairobi and an MBA specializing in Finance from Maseno University, Kenya.

Esther brings all this experience and shares it with entrepreneurs as a finance trainer at Sinapis. She was awarded the trainer of the year in 2020.