Purity Wainaina is an entrepreneur trainer and coach with over 18 years of experience in financial management, internal audit, risk management, and control systems assessment within national projects, microfinance, and business accelerators. In the last four years, she has successfully facilitated training and coaching for more than 200 entrepreneurs from various sectors who have subsequently gone on to achieve exponential growth. A recent achievement was designing a business continuity and recovery program to support business growth during COVID - 19. The businesses that participated in this program made changes in their business models that enabled them to realize increased sales despite the depressed market and reduce costs to achieve profitability.