Get equipped for exponential growth

Unlock your business's
full potential

Ascent is a 12-month, high-impact journey for East African founders ready to scale their businesses, strengthen their teams, and access up to KES 12.5M in growth debt capital.
Apply now
✓ Solve Growth Constraints
✓ Access Experienced Advisors
✓ Develop Your Leadership Team
✓ Become Investor Ready

As a growing business owner, your company is becoming more complex. You need someone to dive into your business strategies with you. Ascent brings high-quality coaches, advisors, and mentors alongside you and your leadership team with a structured team-based approach to help you build a thriving Kingdom business. We will help you identify trouble spots and key growth opportunities so you can 2X, 3X, even 10X your revenue.

BY ENTREPRENEURS. FOR ENTREPRENEURS.

Do you lead a growth-stage business?

You've achieved meaningful growth—but know that more is possible

Ask yourself:

·     Do you lead a growing business with revenues exceeding KES 30M/year?
·     Do you have a leadership team of at least 3 people?
·     Is your market growing and full of potential?
·     Do you want to integrate your faith into your business journey?
·     Are you ready to 2x — or even 10x — your business in the next phase?

Yet you struggle with:

·     Retaining or affording the right talent
·     Accessing the capital needed to level up your business
·     A chaotic environment where you’re constantly putting out fires
·     Feeling like everything depends on you
·     Achieving the goals you have been envisioning

If this sounds familiar, you're not alone.

And you don’t have to go through it alone. Ascent walks alongside you and your leadership team as you strengthen your business, deepen your impact, and build a flourishing Kingdom enterprise. Apply today and discover what happens when faith and strategy come together.

Spots Are Limited: Only 6 Businesses Per Cohort — Apply Now

APPLY TODAY

Start running your business instead of letting it run you

Connect with Investors

You will be trained in what investors are looking for with the opportunity to engage with our network of investors from day one

Strengthen Your Team

We work directly with you and your leadership team on your company's growth challenges and opportunities

Engage with Peers

Interaction is designed to sharpen ideas and provide constructive feedback within a community of other business leaders

“Ascent has been the best investment we’ve ever made as a company. We are now able to chart a pathway to bridge the gap between our current reality and envisioned future.”

- Nelson Ashitiva | Founder & CEO, Ashitiva Advocates

Think of us as your personal business ninjas.

Be supported by a team that has scaled businesses ranging from $5-200M USD across multiple stages. Our team has a depth of experience in the East African market as well as a passion for helping founders grow personally and professionally. We want to see founders and businesses thrive and experience strong growth while also striving with purpose, being grounded in one’s faith and values, and working as agents of transformation bringing true flourishing to their community.

Ray Barreth

Ray Barreth is a serial entrepreneur and has 35 yearsʼ experience creating, directing, and leading SME ventures in the United States, United Kingdom, and Europe. As a serial entrepreneur, Ray has launched six companies from product inception to scale. His companies ranged in size from $40M U.S.to exceeding $100M U.S. in revenue. Ray coached entrepreneurs in Silicon Valley and the Silicon Prairie, in the Kansas City Start-Up Village. Ray has also trained, coached, and grown African companies through his Venture Village (V2) GROWTH Lab which operated in Zambia and Nigeria.

Martin Kibisu

Martin is a seasoned business and organizational strategist with over 13 years of experience working with a major Kenyan international company, including leading the innovation hub. Martin is passionate about innovation and co-creation with the start-up/SME ecosystems as a practical and mutually beneficial way of solving existing and emerging business challenges. He has mentored and coached start-ups to build sustainable business models. He believes in pushing boundaries and that impossible is only a figment of our imagination.

Toby Kilgore

Toby is passionate about seeing entrepreneurs flourish in frontier markets, embracing both building businesses with excellence and intentionally living out their faith and values through their endeavors. Toby has worked with African entrepreneurs committed to growing impactful businesses for nearly a decade. Tobyʼs career prior to Sinapis involved working with executive teams of leading domestic and international institutions successfully addressing core strategy and performance issues. As a partner at Deloitte Consulting and Kearney Consulting, he was responsible for building practices and serving Tier 1 clients. His focus-areas included growth strategy development and execution and customer experience enhancement. Toby received an MBA from Harvard University and a B.A. in Economics from Vanderbilt University.

Favour Ruhiu

Favour is part of the Acceleration & Advisory Team at Sinapis, serving growth-stage entrepreneurs and their businesses. He is a passionate impact entrepreneur whose journey began as early as university, where he served on the boards of five different student and youth organizations, participated in accelerators, competed internationally, and raised multiple funding rounds.Favour is currently a co-founder and board member of various companies across tech, manufacturing, and services, and is actively involved in growing several businesses. Favour has experience in investment advisory, deal structuring, portfolio management, business development, strategy, marketing, and analytics. His technology background spans blockchain, IoT, AI, fintech, hardware manufacturing, exports, and some exposure to agricultural value chains. He is driven by a passion for impactful innovation and entrepreneurship for a greater Africa.

Ngwing Kimani

Ngwing has a wealth of experience from supporting over 300 individuals and businesses to achieve substantial financial growth. She has over 20 years of experience helping businesses to streamline operations, launch new branches, manage finances, execute strategies and implement effective operating standards and procedures. A passionate entrepreneur and finance coach, she believes in purposeful entrepreneurship in Africa as a way to generate wealth and employment for the continent and future generations. She is a Commonwealth Scholar with an MPA/ID from the University of York, UK and Dual Bachelor’s Degrees in Accounting and Business Administration from UW- Green Bay, USA.

Mentors & Advisors

“Unlike other programs, Ascent has clearly delivered on the promise to connect with and engage investors.”

- Joseph Kamata | Founder & CEO, Nulands

Get Connected to Investors


Get honest, constructive feedback on your business and how you are presenting it. We have a group of investors who engage with you during the Ascent journey. They include:

You will also be connected with a broader array of local and international investors, through and after the Ascent pitch event. This includes preferred access to the Faith Driven Investor Marketplace, representing more than 750 accredited investors.

$93.6M

USD In Investment Capital Raised by Sinapis Alumni

“I’ve been through a variety of programs, but this has been truly distinctive and impactful.... it has enabled me to bring my leadership team along and for us to move forward.”

- Margaret Komen | Founder & CEO, Mace Foods

How it Works

1. Apply today

The application process just takes 10 minutes

2. Get a free consultation

Discuss your business challenges and goals to see if this is the right solution for you

3. Take your business to the next level

Break free from incremental growth

Spots Are Limited: Only 6 Businesses Per Cohort — Apply Now

APPLY TODAY

Program Timeline

Ascent takes place over twelve months with a small cohort of similar level growth-stage businesses, and consists of four primary elements: multi-day leadership team workshops, founders round tables, investment readiness-related activities, and mentor engagement. Together, these are designed to provide structure, space, assistance, and active engagement with other entrepreneurs to chart growth pathways (both business and personal) and remove bottlenecks and obstacles.

Onboarding

Month 0
  • Ascent begins with the formation of the cohort and early engagement with each participating team. Through the initial discussions and application reviews, we select founders and businesses that align with the objectives of Ascent and who would work well together in a cohort of businesses of a similar stage and size.  

    Upon acceptance, there are two engagement activities: an investment readiness assessment (addressed below) and DiSC personality assessments of the founder and leadership team. These, together with early interviews and site visits, provide an ongoing understanding of aspirations, needs, and characteristics that will inform early workshops and participant-specific program goals.

Team Workshops

Months 1-7

A key component of Ascent is a series of workshops that work through core business dimensions — strategy, sales, operations, and overall management — to define where and how to maximize growth potential and solve constraints to growth.

The first working session is held individually with each business’ leadership team. The DiSC assessment framework and results provide the context and content for working to enhance how the leadership team can work more effectively together. The work done here sets the direction for ongoing advancement of how the team can improve effectiveness in the coming months.

During the following months, we conduct a series of six multi-day workshops that bring cohort teams together with clearly defined objectives. Anchoring on a modified lean canvas structure and utilizing other frameworks, we will work with teams as they consider the “art of the possible” for their businesses, define and architect pathways to growth, and solve bottlenecks. These workshops also create space for peer-to-peer support and learning. Each team has the opportunity to provide constructive feedback and collaborate in the exploration of new ideas.

In these workshops, we also address how personal faith and values can factor into how businesses are built and led. How can brokenness in lives and communities be addressed through entrepreneurship? How can a business be an agent for transformational change? How could intentional consideration of these questions inform business design, decision-making, and stakeholder engagement? There are modules to explore these questions throughout.

The following is the slate of workshops and their objectives:

Individual Team Assessment
  • Develop mutual understanding and appreciation for relative strengths among the team members
  • Begin exploring options for enhancing team effectiveness
WS 1: Identity & Team Alignment
  • Sharpen and align on ideology for each enterprise team — values, purpose, vision, driving 10-year goal
  • Foster team community
WS 2: Business Modeling
  • Introduce business model as the means to identify and document the unique value proposition and supporting strategies which enable break-out growth
  • Test and validate/pivot the business’ value proposition to achieve high growth traction
  • Focus on high-value customers and advance strategies for achieving conversion and improving customer lifetime value
  • Deepen understanding of cost dynamics and considerations in a high growth setting
  • Review, challenge, revise pricing strategies
WS 3: Growth Planning
  • Define/refine customer targets to achieve growth aspirations
  • Develop actions and goals for scaling in next three years
  • Identify/prioritize the key elements enabling — and inhibiting — growth realization
WS 4: Process & Performance Management
  • Identify and prioritize key process inefficiencies/constraints/bottlenecks affecting growth
  • Define and assess options for improving efficiencies
  • Equip leadership with the right dashboard for effective performance management and monitoring
WS 5: Financial & Cash Flow Management
  • Strengthen discipline of financial management
  • Understand levers for cash flow management and begin improvement plan
WS 6: Investment Readiness & Capital Raise
  • Assess and prioritize capital needs — for what, when, and the type of funding desired
  • Understand investor expectations, and initiate development of compelling pitch deck
  • Gauge level of investment readiness

Founders Round Tables

Months 1-12

In addition to the workshops, a series of four round tables are held during the initial seven months. These are designed for founders only, recognizing their unique responsibilities and challenges.

These sessions address leadership, culture, governance, and personal wellbeing. These times together are also intended to be energizing and reinvigorating. The founder’s journey is often a difficult and lonely one. We desire to foster honest discussion and sharing, which leads to the building of relationships that can be sources of support that continue beyond the program.

Below is the slate of founders’ round tables:

RT 1: Leadership Model Development
  • Explore founder leadership orientations (insights from DiSC), desires, challenges 
  • Identify personal growth needs to empower team and lead exponential growth
  • Craft individual founder leadership models
RT 2: Business Model Disruption
  • Identify disruptive innovations which lead to exponential growth
  • Address constraints to innovative breakthroughs
RT 3: Corporate Governance
  • Understand value and core elements of effective governance and having an impactful board
  • Develop governance strengthening plan
RT 4: Investment Readiness
  • Identify and prioritize capital needs
  • Conduct Investment Readiness #2 (post workshops)
  • Explore core obstacles and “must-haves” in raising capital
  • Establish a construct for assessing the fit of investors with the founder/business

Mentoring

Months 1-12
  • During Ascent, participating founders have access to the program leaders and a mentor aligned with them. These individuals are themselves successful entrepreneurs who have been down the path of successfully growing businesses. They have endured the trials of charting new avenues for growth, the dilemmas of making hard strategic choices, and the ongoing tension of balancing personal, family, and business responsibilities. Given their experiences, they are well-positioned to be sounding boards, points of review, and counsel.
In Ascent, mentors come alongside the founder to provide:
  • Guidance – act as a sounding board, provide input and counsel
  • Accountability – help ensure founders and teams are progressing
  • Encouragement – support through times of difficulty, discouragement
Those who we select as mentors have several distinguishing characteristics:
  • Experienced in building businesses, leadership, and management
  • Passionate about entrepreneurs
  • Desire to mentor others
  • Active faith
  • Sound judgment and good listening skills

Investment Readiness

MonthS 9-12
  • The absence of capital is an increasing constraint on growth as a business advances. All too often, however, a firm’s readiness for investment does not advance together with its need for capital. Recognizing both dynamics, we initially work with founders to assess their investment readiness, identifying critical gaps and limitations. This informs points of focus to address through Ascent. An assessment is also conducted towards the end of the program to take stock of progress achieved and determine areas of continued work.

    Also built into the program is staged participation of select investors. Investors of all types commonly express the desire to be able to see potential investees before being asked for funds. There is an opportunity for them to understand both the business and the founder better and provide perspectives about areas of potential concern. These investors are keen to see growing businesses advance and are active in this stage.

    During the final months of Ascent work, we work with the business leaders to develop investment raise material, including investment memorandum elements, associated financial modeling, and a pitch deck.

Pitch Day

Month 9
  • One of the highlights of Ascent is a live pitch day where investors will be present. We will support the engaged founders as discussions continue with interested investors after this event. Our goal in Ascent is to assist the participant in their progress toward investment readiness, to allow each the opportunity to engage with and ultimately pitch to investors, and to see some early success in raising capital.

Capital Raise Support

MonthS 6-12
  • Throughout Ascent, we work to position participating businesses for both strong, healthy growth and the ability to attract and deploy investment capital effectively. The two go hand in hand. Without this foundation, neither will occur.

    An initial investment readiness assessment will highlight areas that need to be addressed. Cohort participants will also be considered for funding from our investment fund, Imarisha Growth Partners. This fund is a growth debt fund, offering capital on founder-friendly terms, and will be prepared to fund each participant upon acceptance by an independent Investment Committee (IC) up to KES 12.5 million. The Ascent team will develop funding recommendations for the IC of this fund throughout the year beginning in the third month, after the completion of Workshop Three.

    In addition to our own investment fund, we work extensively with participants to connect them with other investors who would be aligned in purpose and capital need. Additionally, beyond the initial introductions we assist in preparing for both pitch presentations and deal discussions.

Alumni Network

ONGOING
  • At Sinapis, we continue to invest in our alumni even after program completion. Ascent alumni are invited to participate in ongoing activities for continued growth and networking. This includes weekly office hours with the Sinapis team and international advisors, master classes providing a deep dive into specific topics, evening networking events, and site visits to other innovative alumni businesses. There are also founder forums, international roadshows providing opportunities to work on market access contacts, and alumni awards celebrations.

Spots Are Limited: Only 6 Businesses Per Cohort — Apply Now

APPLY TODAY

Previous Participants

Browse their business bios!

FAQ

What is Ascent and who is it for?

  • Ascent is a twelve month, cohort-based accelerator that supports growth-stage Kenyan businesses and their leadership teams to scale revenue, strengthen execution and management effectiveness, and become investor ready. It is designed for founder-led companies that have demonstrated market traction and are ready to move beyond incremental growth.

Who is eligible to apply?

Businesses with:
  • Annual revenues generally above 30M KES
  • A leadership team of at least 3 people who can attend team workshops
  • A market that is growing or has clear growth potential
  • Founders who want to integrate faith and/or values into their business

What specific outcomes and deliverables can we expect?

  • Personality assessments of the leadership team and actions for improving team effectiveness
  • A clearer growth strategy and prioritized, actionable roadmap (3-year scaling plan)
  • Identification of barriers to growth
  • Solutions for addressing barriers
  • Operational/process improvements and a performance dashboard
  • Financial and cash-flow management actions
  • Investor-ready materials: pitch deck, financial model, investment memorandum elements, pulled together in a data room
  • Mentorship, peer feedback, and introductions to investor networks

What is the nature of the investment capital directly available from Sinapis?

  • Access up to 12.5 million KES in founder-friendly investment debt capital
  • Our objective is to get each of the participating businesses investment ready during the course of their 12 month participation in Ascent
  • Recommendations for investment will be made throughout the year to the Investment Committee (IC) of our fund, Imarisha Growth Partners. We expect that funding for IC-accepted businesses will occur in stages. The first recommendations will be made to the IC after completion of the 3rd workshop of Ascent.
  • Recommendations will be made on the basis of whether identified gaps in investment readiness have been addressed and the level of engagement the founder and leadership team have displayed. The debt instruments will be either fixed coupon or revenue share. In either case, the terms will be favorable to founders, and superior to what is currently available in the market. Our desire is to provide funds needed to achieve healthy growth, and to have the funds repaid in a way that fits for the business and allows us to redeploy the funds to support the growth of later rounds of entrepreneurs.

What other investor access and follow-up support are provided?

  • In addition to being eligible for funding from our own investment fund, we actively engage with a network of other investors who attend the live pitch event and some of whom engage with participants throughout Ascent
  • You will also have preferred access to a broader Faith Driven Investor Marketplace and introductions to local and international investors
  • Sinapis also provides follow-up investor matchmaking, deal facilitation, and post-program investor support

Who are the mentors and advisors and how are they matched?

  • Mentors include experienced entrepreneurs, in-market experts across 30+ disciplines, and international advisors with sector experience
  • Mentors are thoughtfully assigned. The frequency of meetings is determined by the mentor and the mentee, however post workshop check ins are typical

What is the time commitment and program format?

  • Twelve months total
  • Core elements: onboarding (Month 0), multi-day leadership team workshops (Months 1–7), founders’ round tables, ongoing mentoring and coaching (Months 1– 12), investment readiness activities, a Pitch Day (Month 9), and continued support with investment readiness and raising capital (Months 9 through 12)
  • Workshops are multi-day and require the leadership team to participate; founders attend four dedicated round tables
  • Some sessions may be in-person; confirm schedule and location upon acceptance

What commitments are required from the founder and the leadership team?

  • Active participation in team workshops, founders’ round tables, mentoring sessions, and pitch preparation
  • Openness to assessments (DiSC, investment readiness) and to share company information necessary for advising and investor engagement
  • Commitment to act on recommended improvements and implement agreed milestones

Is there a fee to participate and are travel or accommodation costs covered?

  • The program fee is shared during the application process
  • Travel and accommodation costs for multi-day workshops are not included in the program fee. Participants are responsible for these expenses

How many businesses are in a cohort and how are cohorts matched?

  • Cohorts are intentionally small and composed of businesses at a similar stage and size to enable focused workshops and peer learning. The maximum number per cohort is 6

Can the program accommodate virtual participation or international teams?

  • All workshops and roundtables require in person attendance

Is the program sector-specific or open to all industries?

  • The program is open to multiple sectors

What support is available after the program ends?

  • There is a close knit Alumni community that benefits from networks, continued advisor access, investor follow-up assistance, and post-program check-ins plus progress tracking

How will the program accommodate faith-based values in business coaching?

  • Ascent integrates faith and values modules into workshops and round tables through tailored content and practical examples. This program is flexible to different faith expressions

What does the selection process look like and how long does it take?

  • Short online application (about 10 minutes)
  • Screening and a free consultation to discuss fit and priorities
  • Interviews and site visits inform final cohort selection
  • Exact timeline from application to acceptance varies; expect several weeks between application and onboarding

How do you apply and who should be on the application?

  • Complete the short online application (10 minutes)
  • Include founder and key leadership team information; be prepared to supply financials, key metrics, and a short summary of growth goals

Who can I contact for clarifications before applying?

  • Contact James Mungai Njugi
    +254 723 211 685
    jnjugi@sinapis.org